The thing about designing a website is….
….it’s not “just a website”. You’re creating something that someone has to use, its got to provide something even if it is just clear basic information, they have to interact with it. You want the people who come to that site to take something way with them. Ultimately, what they think of the website is what they think of you. Capische??
Now, lets talk about the Re-branding Nigeria project. That I think it’s an absolute waste of time is besides the point. There is money behind it, the government is behind it. And now despite the “for Nigerians, by Nigerians” bandwagon, the British Government is apparently behind it too. Go figure.
This project launched at the beginning of the year. Today SolomonSydelle on Nigerian Curiosity published a post talking about the fact that there has been no website in all that time, no information about who is doing the re-branding, what the activities will be, the timeline… nothing. In response, an unknown blogger by the name of ‘test’ leaves a comment with the url of the website. I’m almost embarrased to put it here…it’s appalling. www.nigeriarebrands.com
These people are re-branding an ENTIRE nation and they can’t put together a simple website that communicates their aims. Instead it demonstrates the complete imbecillity (word?) of all of those involved.
Quoting Marshall McLuhan “The Medium is the Message“. Nigeria has just told the world its about 20 years behind. Thanks. Gotta love my peeps.